Susan Wojcicki, YouTube CEO, announced yesterday that YouTube has reached the 1.8 billion active monthly mark. This number only includes users who access YouTube while logged in to your Google account; considering that many people access the platform without having an account, the number of people who enter the site at least once a month should be much higher.
In addition, Wojcicki also reported that site users watch over 150 million hours of videos per day – and that number only considers users watching on TV. This gives a total maiss of 17,123 years of viewing per day. As the site can also be accessed by tablets, cell phones and computers (more easily, by the way), the total number of hours watched per day should also be much higher.
The numbers were released during YouTube’s “BrandCast” event. At the event, the video platform brings together its top content creators and advertisers to think of more ways to cooperate. So it makes sense that Wojcicki wanted to make clear to them the immense reach that YouTube has as a platform.
During the event, the CEO of Google’s video platform also announced a new wave of original productions. Among the creators who will be part of this new wave are actor Will Smith, actress Priyanka Chopra, singer Demi Lovato and comedian Jack Whitehall. Other artists, such as singer Janelle Monáe, will also appear more sporadically in videos sponsored by the channel.
As Engadget points out, the company also talked about its efforts to stop the proliferation of hateful videos on its channel – and the problems it has caused. “There is no rule book that dictates how video platforms should operate on our scale. The way I think it is essential that we are on the right side of the story,” he said.