On Sunday (13), Apple CEO Tim Cook addressed the graduates of Duke University in the United States. In nearly three hours of speech, he commented on the most diverse issues, some of them controversial – such as political problems, economic inequality and climate change.
The tone of the speech, of course, was technology. At one point, he stated that “despite today’s major problems, including the growing political divide, technology still makes this the best time in history to be alive.”
“Our country is deeply divided, and many Americans refuse to hear any opinion that differs from yours. Our planet is warming, with serious consequences, and there are some who even deny that they are happening. Our schools and communities suffer from profound inequality. We fail to ensure that every student has the right to a good education. And yet, we are not powerless in the face of it. You are not powerless to fix them, “he said.
He even made a request for the trainees to “think differently” and not accept things as they are. At this time, as in most of the speeches he makes, Cook also commented on Steve Jobs, the late founder of Apple, and praised him for his vision for the company.
“I’m lucky to learn from someone who believed in it a lot. He was my friend, my mentor, Steve Jobs. Jobs’s view is that great ideas come from relentless refusal to accept things as they are. The question we ask ourselves is not what we can do, but what we should do. Because Steve taught us that’s how things change. And with him I learned to never be happy with the way things are, “he commented.
The CEO did not fail to comment, of course, on the Facebook data leakage scandal that prompted the company to initiate investigations and change its data policy, among other measures. “We refuse the excuse that making the most of technology means negotiating your right to privacy. So we choose a different path, collecting as little data as possible, being respectful and attentive to what is within our reach because we know it belongs to you, “he said. Before this time, he had already “poked” Mark Zuckerberg for the scandal.
Cook graduated from Duke University in 1988 with an MBA. He took over as CEO of Apple in 2011, the same year of the death of Steve Jobs.
You can watch Tim Cook’s full speech in the following video: