Apple recently unveiled the iPhone X, its next top-of-the-line smartphone, which the company claims to be “the future of mobile phones.” With a full front cover and a face recognition system to unlock the device, it is very different from the current devices. And according to Jony Ive, Apple’s design director, this is the result of five years of testing and development.
Ive made the statement during the New Yorker TechFest event, which took place last Friday. According to the India Times, who was present at the event, he said, “That [iPhone X] technology is something we’ve been working on for five years, and we’ve had prototypes.” More specifically, he was talking about the front display and facial recognition.
It was not easy, according to the executive, to reach one that pleased the entire design team of the company: “99% of the time, it did not work for us. For the vast majority of the development cycle, everything we had was things that By the definition, if something did not go wrong during the process, our work would end, “he commented.
Future of iPhones
Making an iPhone whose screen completely occupied the front, according to Ive, was something the company could not escape. “With manufacturers such as Samsung, LG and Xiaomi betting on almost no-frills handsets on the front end, Apple said:” There is a trend [of cell phones without borders], and I understand that, and now looking back, it seemed really inevitable. I ended up getting pressured to follow this design trend as well.
When Ive been asked about what kind of technology he dreams about in the future, he refused to answer the question directly – for fear of perhaps leaking details about upcoming iPhones, as the Indian Times suggests. But he mentioned that the small size and extreme power efficiency of today’s processors allow Apple to have big ambitions for its next devices.
On the other hand, Fortune also points out that although the company had a number of concerns about the design of the iPhone X, “price” seemed not to be one of them. When it arrives in stores on November 3, the device will be the most expensive phone ever launched by the company, with a price starting at $ 1,000.